marketing and communications
Tennessee TSA Logo
Ten Simple Rules for Using Tennessee TSA’s Brand Logo
How well Tennessee TSA is identified depends on your consistent use of our graphics: the Tennessee TSA logo, and your individual state association or chapter logo. We encourage you to rely on our state advisor in reviewing your planned use of the state logo. Email your designs to Tracy Whitehead. Got a question that’s not covered here? Don’t alter the graphic — contact the state advisor.
In preparing your branded materials, help ensure that Tennessee TSA makes a memorable impression by following our simple guidelines. Please share these with your printers and other vendors; in no case should they ever alter or redraw any part of these graphics.
-Always use the art as a single unit. Each graphic consists of two parts: the type, and above the type a stylized graphic element shape of state. These two elements are never to be altered, moved or used individually.
-Don’t add any other type or graphic elements to the art.
-Don’t fence it in. The logo has been designed to work best with plenty of empty or “white” space around it. Maintain a “no-fly-zone” around the art, a distance equal to at least the height of the “N” in “Tennessee TSA.” Don’t cramp the art in a box or put it too close to type or another graphic.
-Keep the width and height of the art proportional. Don’t “stretch” it in one direction to fit your allotted space. If you’re working in a computer document, resizing the width and height separately until the art “looks right” will not keep it in accurate proportion. Refer to your software instructions on how to resize graphics proportionately.
-In most cases, the single-color graphic has the greatest impact. All parts of this version must be the same color — one single color. You may use the solid (black) version against any color background that provides strong contrast. You may convert the entire graphic to solid white if you are reproducing it on a black background or another dark color. If your item is limited to a particular color ink or thread, such as dark blue, the art may be converted to that solid color — but again, there should be strong contrast against a light background, and all parts must be the same color.
-Don’t change the colors of separate parts of the graphic to provide contrast for your particular item. For example, if you have a dark blue shirt and the blue type in the art fades into the background, don’t change the red part to white and leave the gray as is — the entire graphic should be changed to solid white.
-Keep it legible. The logo is designed to be reproduced as large as needed. In reducing the logo for printing, the absolute minimum size is no less than one-half inch (1/2”) wide (measured along the baseline of “Tennessee”). Reducing the logo further will render it virtually unreadable and very difficult to reproduce. For use of the logo in a digital format (website, screen saver, etc.), the absolute minimum size is no less than 1 inch wide at a resolution of 72 dpi.
-Use the right type of file for the job. You can request EPS files which are for commercial printing projects. (EPS graphics can be imported or placed in documents, but don’t try to click and open them unless you have illustration software. It won’t work.) The PNG files are for importing into Microsoft Office documents (they may appear slightly pixilated on screen but print fine). Don’t use any JPEGs from our website in commercial printing. The resolution isn’t high enough, and the image will become pixilated if you resize it.